Task 2: Key artwork & Collateral

20.9.23-7.11.23/ Week 4 - Week 11
Nitish A/L Naveen Kumar 0346592
Advance Typography, Bachelor of Design in Creative Media 
Task 2: Key artwork & Collateral

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LECTURES

All Lectures

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INSTRUCTIONS

 

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TASK 2 (A): Key Artwork

The first task was to use our first name or pseudonym and to explore and compose as many  combinations of our name in the form of a word mark or lettering. The final key artwork must be an elegant solution, well balanced and composed, not complicated or confusing that leads to a functional and communicable key artwork.

I chose NOAH as that is what my friends and family called me.

SKETCHES

Fig 1.0 Sketch 1 (19/9/23)

Fig 1.1 Sketch 2 (19/9/23)

Fig 1.2 Sketch 3 (19/9/23)

Fig 1.3 Sketch 4 (19/9/23)

 Fig 1.4 Sketch 5 (19/9/23)

Fig 1.5 Sketch 6 (19/9/23)

After the feedback from Mr Vinod he told that our word mark should make sense and if we were graphic designers how would we market our products or ourselves.


DIGITIZATION 

Fig 1.6 Extracting the word NOAH (27/9/23)

Fig 1.7 1st attempt of the word NOAH (27/9/23)

Fig 1.8 2nd attempt of the word NOAH (27/9/23)

Fig 1.9 3rd attempt of the word NOAH (27/9/23)

Fig 2.0 4th attempt of the word NOAH (27/9/23)

Fig 2.1 5th attempt of the word NOAH (27/9/23)

After the feedback from Mr Vinod, the 1st attempt was supposed to be for a barrel company since my name is the same as Noah's Ark but Mr Vinod said it didn't look quite nice he liked the 2nd idea but said there needs to be more work. For the 3rd attempt I tried to make it look like its digitised and later changed it for the 4th & 5th attempt playing with negative space.

Fig 2.2 Final Wordmark Attempt 

After revising and correcting the word mark  Mr Vinod was okay with this and I was ready to continue to the next section which was Task 2 (B).

TASK 2 (B) : Collateral 

We're tasked to create:

• 3 collateral of our choice
• An instagram account
• An Animated GIF (800x800px/1024x1024px)

Fig 2.3 Wordmark on collateral 

We were tasked to add our word mark a shirt to see if it would fit and would it look good on the shirt.

Fig 2.4 Testing colours for my wordmark (1/10/23)

We were tasked to use colour hunt to find suitable colours for our wordmark the max number of colours was 3 but I did 5 different to see which suited better.

Fig 2.5 Colour chosen for Wordmark (1/10/23)

We were tasked to use our chosen colours word mark and make designs for it.

Fig 2.6 Design 1 (1/10/23)

Fig 2.7 Design 2 (1/10/23)

Fig 2.8 Design 3 (1/10/23)

Fig 2.9 Design 4 (1/10/23)

Fig 3.0 Design for Collateral 2 (8/10/23)

Fig 3.1 Design for Collateral 1 (8/10/23)

I designed Collateral 1 for the book and the tote bag then later I made design collateral 2 just for the tote bag

Fig 3.2 Book Collateral 1 (8/10/23)

Fig 3.3 Book Collateral 2 (8/10/23)

Fig 3.4 Book Collateral 3 (8/10/23)

Fig 3.5 Tote Bag Collateral 1 (8/10/23)

Fig 3.6 Tote Bag Collateral 2 (8/10/23)

After that using the word mark ive created I used it on the 3rd collateral which is the headphones.

Fig 3.7 Wordmark coloured (8/10/23)

Fig 3.8 Headphone Collateral 1 (8/10/23)

Fig 3.9 Headphone Collateral 2 (8/10/23)

Fig 4.0 Headphone Collateral 3 (8/10/23) 

After designing for the headphones I created the design for the buisness card both front and back.

Fig 4.1 Buisness Card Collateral 1 Front (10/10/23) 

Fig 4.2 Business Card Collateral 1 Back (10/10/23)

Fig 4.3  Business Card Collateral 2 Front (10/10/23)

Fig 4.4 Business Card Collateral 2 Back (10/10/23)

After having the feedback session with Mr Vinod he said he liked the 1st collateral for the business card so I went with it to create the business card collateral.

Fig 4.5 Business Card 1 (10/10/23)

Fig 4.6 Business Card 2 (10/10/23)

We were then asked to create an Instagram page to show this collaterals as well as a black and white image of ourselves.

Fig 4.7 Chosen Black & White image (10/10/23)

Fig 4.8 Instagram Account (11/10/23)

INSTAGRAM ACCOUNT LINK: Click Here

FINAL KEY ARTWORK & COLLATERAL

Fig 4.9 FINAL KEY ARTWORK JPG (7/11/23)

Fig 5.0 FINAL KEY ARTWORK COLOURED 1 JPG (7/11/23)

Fig 5.1 FINAL KEY ARTWORK COLOURED 2 JPG (7/11/23)

Fig 5.2 FINAL TOTE BAG COLLATERAL JPG (7/11/23)

Fig 5.3 FINAL HEADPHONES COLLATERAL JPG (7/11/23)

Fig 5.4 FINAL BUISNESS CARD COLLATERAL JPG (7/11/23)

Fig 5.5 FINAL BOOK COLLATERAL JPG (7/11/23)

Fig 5.6 FINAL BOOK COLLATERAL JPG (7/11/23)

 

Fig 5.6 FINAL COMPILATION PDF (7/11/23)

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FEEDBACK


WEEK 5

Specific Feedback: Try adding lines to show the 'N' and the 'H' add a slight curve to the 'A' so people can tell its a 'A'.

General Feedback: Have a variety of colours in one, bright, medium, dull to create a better artwork direction.

WEEK 6

Specific Feedback:  Pick a colour that is suitable and has different tones to make the branding/wordmark pop.

General Feedback: The wordmark shouldnt just be pasted in every collateral change the wordmark to make a logo or somesorts to change up the branding.

WEEK 7

Specific Feedback: None.

General Feedback: Make the collateral similar or similar looking, different collateral can make it look its from differeent places.

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REFLECTION

Experience

It was a new and experience for me to create not only a logo but a branding too, It took some time to create the key artwork and perfect it and the time needed to make all the colours and collateral and the different designs. It made me realise how much time and effort people put into this just for a simple thing.

Observations

Ive observed from my fellow classmates how they approach their work as well as their progress in their own work, it helped me a bit as to what I could do, what I should do and shouldn't do, what I can improve on and etc. Ive observed how made their collateral look more natural looking (not like mine) and more consistent (unlike mine).

Findings

I found that how much things go into play just to make a simple thing such as a logo or a branding, the time and effort as well as how much changes that go through to make this. I also found how each logo/ branding changes according to the needs of the customer as well as how to market such things to the customer as we are sorely responsible to tell and show how and what our work mean and what does it mean for the customer.

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FURTHUR READINGS