Task 1 Exercises: Typographic Systems & Type & Play

August 27, 2023

Task 1 Exercises: Typographic Systems & Type & Play

30.8.23- 22.9.23/ Week 1- Week 4
Nitish A/L Naveen Kumar 0346592
Advance Typography, Bachelor Of Design in Creative Media
Task 1 Exercises: Typographic Systems & Type & Play

LECTURES

Lecture 1: Typography Systems

Typographical organization is complex because the elements are dependent on communication in order to function. Additional criteria such as hierarchy, order of reading, legibility, and contrast.

Shape Grammar

Is a set of shape rules that apply in a step-by-step way to generate a set or language of designs.

Bilateral
All text is arranged symmetrically on a single axis.

Fig 1.0 Example of Bilateral

Modular

A series of non-objective elements that are constructed in as a standardized units.

Fig 1.1 Example of Modular

Transitional
An informal system of layered banding.

Fig 1.2 Example of Transitional

Grid
A system of vertical and horizontal divisions.

Fig 1.3 Example of Grid

Random
Elements appear to have no specific pattern or relationship

Fig 1.4 Example of Random

Dilatational

All elements expand from a central point in a circular fashion.

Fig 1.5 Example of Dilational

Radial
All elements are extended from a point of focus.

Fig 1.6 Example of Radial

Axial

All elements are organized to the left or right of a single axis

Fig 1.7 Example of Axial

Lecture 2: Typographic Composition

Principle of Design Composition

Emphasis, Isolation, Repetition, Symmetry & Asymmetry, Alignment, Perspective to name a few

The Rule of Thirds
A frame can be divided into 3 columns and 3 rows. The intersecting lines are used as guides.

Typographic Systems

The most used system is the grid systems which was derived from the gridded compositional structure of letter pressing.

Environmental Grid

This systems are based on observing of an existing structure or a collection of structures.

Form and Movement

The placement of a form on my page over many pages create movement, whether the page is paper of screens is irrelevant.

Lecture 3: Context & Creativity

Handwriting

It's the first mechanically produced letterforms were designed to directly imitate handwriting. It has a basis or standard or form, spacing and conventions mechanical type would try and mimic. The shape and line of hand drawn letterforms are influenced by the tools and materials used to make them. The letterforms were written on clay, papyrus, palm leaf, animal skins (vellum and parchment) and paper.

Cuneiform
Earliest system of actual writing, used in a number of language between 34c. B.C.E. through the 1st century C.E. The wedge form was the result of pressing the blunt end of a reed stylus into wet clay tablets. The cuneiform characters evolved from pictograms. Cuneiform was written from left to right.

Hieroglyphics
Egyptian writing system was the first link to a future alphabetic system. To be used in three ways:

-As Ideograms.

-As determinatives to show that the signs preceding are meant as phonograms.

-As phonograms to represent sounds that spell out individual words.

Early Greek
The Phoenicians developed a phonetic alphabet consisting of 22 letters. Has only capital letters. Greek was often read in a format known as boustrophedon or "as the ox plows." One row would read left to right and then switch from right to left. Were drawn freehand, not constructed with compasses and rule, and they had no serifs.

Roman Uncials
By the 4th century, Roman letters were becoming more rounded, allowing for fewer strokes and speedier writing.

English Half Uncials
In England the uncial evolved into a more slanted and condensed form.

Carolingian Miniscule
Capital at the start of a sentence, spaces between words and punctuation. It was used for all legal and literary words to unify communication between the various regions of the expanding European empire. It became the pattern for the Humanistic writing of the 15th century, later it was turned and is the basis of our lowercase roman type.

Black Letter
Gothic was the culminating artistic expression of the middle ages, occurring roughly 1200-1500. The vertical supplanted horizontals as the dominants line in architecture, the pointed arch replaced the round arch of the Romans, the almond shape, or mandorla, was preferred. Blackletter is characterized by tight spacing and condensed lettering with evenly spaced verticals dominated the letterform.

The Italian Renaissance
Humanist scholars in Italy were slowly reviving the culture of antiquity. The renaissance embrace of ancient Greek and Roman culture spurred a creative wave through Italian art, architecture, literature and letter from design.

Movable Type
Printing had already been practiced in China, Korea and Japan. The introduction of movable type was introduced in the 1000-1100 CE.

Evolution of Middle Eastern Alphabets
Possibly influenced by the Egyptian Hieroglyphics and Hieratic Scripts

Evolution of the Chinese script
From the Oracle bone to Seal Script to Clerical Script, Traditional and Simplified scripts.

Indus Valley Civilization (IVC) script
A yet undeciphered and seem to have a logo-syllabic in nature.

The Brahmi script
Earliest writing system developed in India after the Indus script.

Jawi
Arabic-based alphabet. Jawi is introduced along with Islam.

Programmers and type design
Vernacular scripts are being produced by software giants (Google).

INSTRUCTIONS

TASK 1 Exercise 1

We were tasked to create the 8 systems which are axial, radial, dilatational, random, grid, modular, transitional and bilateral.

Create the 8 systems using the content below:

The Design School, Taylor’s University

All Ripped Up: Punk Influences on Design
or
The ABCs of Bauhaus Design Theory
or

Russian Constructivism and Graphic Design

Open Public Lectures:

June 24, 2021
Lew Pik Svonn, 9AM-10AM Ezrena Mohd., 10AM-11AM Suzy Sulaiman, 11AM-12PM

June 25, 2021
Lim Whay Yin, 9AM-10AM Fahmi Reza, 10AM-11AM Manish Acharia, 11AM-12PM

Lecture Theatre 12

SKETCHES

Fig 1.8 Sketch 1 (2/9/23)

Fig 1.9 Sketch 2 (2/9/23)

DIGITIZATION

Fig 2.0 Transitional Attempt 1&2 (3/9/23)

Fig 2.1 Random Attempt 1&2 (3/9/23)

Fig 2.2 Radial Attempt 1&2 (3/9/23)

Fig 2.3 Modular Attempt 1&2 (3/9/23)

Fig 2.4 Grid Attempt 1&2 (3/9/23)

Fig 2.5 Dilatational Attempt 1&2 (3/9/23)

Fig 2.6 Bilateral Attempt 1&2 (3/9/23)

Fig 2.7 Axial Attempt 1&2 (3/9/23)

After the feedback from Mr Vinod I redid certain of my attempts and choose different attempts and finalised it with using 3 colours Black, White, and Teal.

Fig 2.8 Axial Attempt (1) Finalised (10/9/23)

For the axial attempt I chose attempt (1) as attempt 2 stated by mr Vinod is good but the slant makes it hard to read

Fig 2.9 Modular Attempt (1) Finalised (10/9/23)

Chose attempt (1) because it looked better than attempt 2

Fig 3.0 Dilatational Attempt (2) Finalised (10/9/23)

Chose attempt (2) because I liked the way it looked and is more better than attempt 1

Fig 3.1 Transitional Attempt (1) Finalised (10/9/23)

Chose attempt (1) because it shows more transitional than attempt 2 which is a bit too constrained

Fig 3.2 Random Attempt (1) Finalised (10/9/23)

Chose attempt (1) because it fits the random style more than attempt 2

Fig 3.3 Bilateral Attempt (1) Finalised (10/9/23)

Chose the attempt (1) since its more bilateral than attempt 2

Fig 3.4 Grid Attempt (2) Finalised (10/9/23)

Redid the attempt (2) to not make a single centre sentence and balance it out

Fig 3.5 Radial Attempt (2) Finalised (10/9/23)

Chose attempt (2) because it was better and more consistent than attempt 1

FINAL

Fig 3.6 Radial Final JPG (13/9/23)

Fig 3.7 Grid Final JPG (13/9/23)

Fig 3.8 Bilateral Final JPG (13/9/23)

Fig 3.9 Random Final JPG (13/9/23)

Fig 4.0 Dilatational Final JPG (13/9/23)

Fig 4.1 Transitional Final JPG (13/9/23)

Fig 4.2 Axial Final JPG (13/9/23)

Fig 4.3 Modular Final JPG (13/9/23)

Fig 4.4 Final PDF (13/9/23)

Fig 4.5 Final PDF Grids & Margins (13/9/23)

TASK 1 Exercise 2 Type & Play

We were tasked to find an image and dissect it to find a minimum of 5 letterforms.

Image selected

Fig 4.6 Maple Leaf Chain (6/9/23)

Fig 4.7 Tree Bark (6/9/23)

Fig 4.8 Shattered Glass (6/9/23)

After going through this images I found the tree bark to be the easiest and it gave more organic looking stems.

Fig 4.9 Tree Bark (10/9/23)

After choosing the image I needed I then proceeded to trace out the letterforms in adobe illustrator.

Fig 5.0 Dissecting Letterforms (10/9/23)

Letterforms found (T,E,I,Y,H)

Fig 5.1 Letterforms Extracted (10/9/23)

While looking at the letterforms I found them to have thin and sharp edges while browsing through the 10 font given by Mr Vinod, I decided to choose ITC Garamond as the reference font.

Fig 5.2 Reference Font ITC Garamond STD (10/9/23)

Fig 5.3 Progress of the Letterforms (11/9/23)

FINAL

Fig 5.4 Compiled Process JPG (16/9/23)

Fig 5.5 Original Extracted Letterform Compared to Final Type Design JPG (16/9/23)

Fig 5.6 Final Letterforms JPG (16/9/23)

Fig 5.7 Letter 'T' JPG (17/9/23)

Fig 5.8 Letter 'I' JPG (17/9/23)

Fig 5.9 Letter 'E' JPG (17/9/23)

Fig 6.0 Letter 'Y' JPG (17/9/23)

Fig 6.1 Letter 'H' JPG (17/9/23)

Fig 6.2 Final Letterforms PDF (18/9/23)

TASK 1 Exercise 3 Movie Poster

We were tasked to create a movie poster by using the letterforms we extracted and finalised in the previous exercise.

Requirements- 1024px by 1024px

Image chosen based on the letterform (T,E,I,Y,H) to HEIYT

Fig 6.3 Chosen Image (18/9/23)

Fig 6.3 Attempt 1 Triotone (black, red, maroon) (18/9/23)

Fig 6.4 Attempt 2 duotone (black, white) (18/9/23)

After trying out these two attempts I fount attempt 2 to be the best so I chose that image to further explore the movie poster.

Fig 6.5 Movie Title (18/9/23)

Fig 6.6 Cast Title (18/9/23)

Fig 6.7 Title (18/9/23)

Fig 6.8 Studios (18/9/23)

Fig 6.9 Final Composition (18/9/23)

After getting feedback from Mr Vinod he told that the image was more attracting then the letterforms we have created so based on his feedback I redid the poster.

Fig 7.0 New Chosen Image (21/9/23)

Fig 7.1 Attempt 1 on new Image (21/9/23)

Fig 7.2 Image cropped 1024x1024px (21/9/23)

Fig 7.3 Movie Title (21/9/23)

Fig 7.4 Cast List (21/9/23)

Fig 7.5 Title (21/9/23)

Fig 7.6 Studios & Final Composition (21/9/23)

FINAL

Fig 7.7 Final Movie Poster (HEIYT) JPG (21/9/23)

Fig 7.8 Final Movie Poster (HEIYT) PDF (21/9/23)

FEEDBACK

WEEK 1:

General Feedback:

The background was unnecessary and the multiple linings does not have to be there as it will distract the viewers.The double circle is also distracting, try to take one away. Bilateral is different.

WEEK 2:

General Feedback: The use of shapes and line should be kept to a minimal, follow the instructions given in the modular video recording, dont use too much or different colours.

Specific Feedback:For Axial make sure its not too slanting as it is harder to read, Use small circles to avoid it becoming the centre of attraction, Modular should be in boxes to fit each unit, Random must be random if it is somewhat readable thats not random anymore.

WEEK 3:

General Feedback: Absent

Specific Feedback: Absent

WEEK 4:

General Feedback: The image should not be the attraction point the letterform should be the attraction point. Have meaning in your word forms only then will the logo make sense.

Specific Feedback: Try to have a trademark so its easier for not only you to create brands with that trademark but also companies and people to remember that trademark.

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Nitish A/L Naveen Kumar, (0346592)