Intercultural Design: Project 1-Proposal

4/1/22- 21/1/22, Week 1- Week 3
Nitish A/L Naveen Kumar 0346592,
Intercultural Design,
Bachelor of Design in Creative Media,
Project 1: Proposal

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LECTURES

Week 1 - Netnography

Ethnography vs Netnography

Ethnography

Ethnography is first-hand experience as we are physically there. Participating in activities. Able to meet each other face to face, getting to know their characteristics. Ethnography requires a lot of observation. Field notes are important in ethnography by collecting data, notes, photography and things. Ethnography takes a long time as we need to immerse with the culture and be present there.     

Netnography

Acquiring responses through the internet. for example getting likes and comments on an Instagram post. Meeting over video chat, being able to understand their expressions. Netnography is faster as it is from the internet where every information is there.

Week 2 - Culture

What is Culture?

The various types of ethnicity, different ethnicity easily stand apart from each other when we see how they dress in traditional costumes or by their features, Celebrations, festivals and other art forms that is produced in a culture, We only define a culture by the the visible part of it. 

Signs of a Culture

Symbols- Words, gestures, pictures, or objects

Heroes- Past/present, real/fictitious. They also serve as models for behavior.

Rituals- Collective activities.

Layers of Culture

National, regional, gender, generation level, social class, corporate level.

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Instructions 
 
  

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Task 1: Proposal

For our first project we are required to come up with a proposal to give concrete ideas which are supported by research, for a final design revolving a the theme given which is "Purpose" that reflects our understanding and interpretation of global issues and design aesthetics.

Important:

1. Select a culture in society and find an interest for our topic
2. Create a research topic, research problem, research questions,  research objectives and data collection methods.
3. Write a 200 word rationale
4. Create 5 preliminary ideas in sketches, supported by a short rationale.

First meeting 

"Symbolism and purpose of omen (Japanese mask) existence" was chosen as our title as it was the most voted among us all. The specific type of mask that we are researching on are Oni masks. The research aim for our topic is to communicate the meaning and purpose of Oni mask to the general public through design. For our next meeting we are supposed to research on the symbolism and the purpose of the Oni mask and create at least one design idea.

Second meeting 

After getting our feedback from Ms. Anis in the morning we discussed about it and we decided to change our topic to "Protection". Our research aim now is to bring awareness to the concept of using evil to combat evil in different culture through a design. The cultures that we have choose are the Oni mask (Japanese), Medusa (Greek), Garuda (Thai) and Evil eye (Middle Eastern). All of the cultural objects and creatures we chose are mythical and has an evil origin but are used to combat evil.

Third meeting 

We confirmed the design ideas taht were supposed to create which are the poster series, product design, magazine, tarot cards, brand design and short comic. We divided each of the designs with each other I chose the Tarot Cards.

Fourth Meeting

After a thorough discussion we decided to remove Garuda from our project as there wasn't many sources or references that connected him to evil combatting evil. 

Sketches

I designed the Tarot cards

Fig 1.1 Evil eye sketch (13/1/22)

Fig 1.2 Medusa sketch (13/1/22)


Fig 1.3 Oni sketch (13/1/22)

After getting feedback from my groupmates i decided to change my approach and follow the traditional design and recreate it in my own way 

Updated Sketches

Fig 1.4 Evil eye Sketch (17/1/22)

Fig 1.5 Oni Sketch (17/1/22)

Fig 1.6 Medusa Sketch (17/1/22)

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Final Presentation

 
Fig 1.7 Proposal Presentation Slides (19/1/22)

Presentation Video

 
Fig 1.8 Recorded Proposal presentation (19/1/22)

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Reflection

This is new to me as to i have no idea what im supposed to do but i learnt it bit by bit and got the hang of the module. This is one of the most hard yet fun group project as well as topic i have do since foundation, This module also showed me things in different cultures i didnt even knew existed. The design we all chose was also fun as i had the most fun since i was tasked to do the tarot cards which i was fond of and it helped me to think of more designs for the tarot cards.