Typography task 3A: Type design and communication

 

13/10/21- 26/10/21, Week 8 - Week 10
Nitish A/L Naveen Kumar 0346592
Typography, Bachelor of design (HONOURS) in Creative Media
Task 3A, Type design and communication

---

Lectures 

All lectures are in task 1.

---

Instructions

 

For this task we were required to create a type design by using "abdegimopty!,." 

Sketches

Fig 1.0 Deconstructed "b" Futura light 16/10/21

we were supposed to chose 1 of the 10 type faces given that would work accordingly with our sketch. Mine was closest to Futura so I deconstructed 3 letters from Futura.

Fig 1.1 Deconstructed "b" Futura light 18/10/21

Fig 1.2 Deconstructed "o" Futura light 18/10/21
 

Fig 1.3 Deconstructed "a" Futura light 18/10/21

Digitalizing final font 

Fig 1.4 testing out in adobe illustrator 20/10/21

Fig 1.5 1st try for the letters "abdegimopty!'." 20/10/21

Fig 1.6 changed after given feedback  20/10/21

Fig 1.7 final change before finalizing 20/10/21

Fig 1.8 Final product 21/10/21

After countless retries and feedbacks from a friend I have finished my desired final piece it took sometime as the designs were having problem when transferred to font labs.

Font labs

Fig 1.9 trying out to kern in fontlabs7 23/10/21




Fig 2.0 testing out letters 23/10/21

Fig 2.1 final test  23/10/21

Although I like the final product i can see it is lacking in many ways too but it was my 1st time using font labs and I had no idea what was heads or tails and I tried many ways but wasn't able to adjust the size of my fonts so although it is good in adobe illustrator.

Final Product

Fig 2.2 final product "Skinny regular" jpeg 26/10/21



 
Fig 2.3 final product "Skinny regular" PDF 26/10/21

Fig 2.4 final product "Skinny regular" typo poster A4 jpeg 26/10/21


 

Fig 2.5 final product "Skinny regular" poster A4 PDF 26/10/21

---

Feedback

Week 9

General:

Specific: certain letters are not consistent like "g and p", "a" could be changed to a different form, there are few curves in the letters but they are not consistent.

---

Reflection

Typo has been one of the most challenging module out of the rest that I'm doing so far, it takes a lot of time and patience in order to learn typography. Although sometimes I do not favor typo or even feel like "why am I doing this" typo has sometimes changed my perspective on a few things for example how we take fonts and lettering for granted when they are super complex and can cause quite an impact to a reader.

Seeing and deciphering how the letters were created and even creating a letter is a very complex it shows that even the tinniest change can cause everything to tumble down like my work I can see some letters are not on equal ground as how they look like in adobe illustrator. Font labs is quite challenging to use unlike adobe illustrator and it took sometime a few tries and errors but i still couldn't find out what caused my letters to enlarge.

---

Further Readings

Fig 2.6 Typographic Design: Form and Communication 

Reference: Carter, R., Day, B., Meggs, P.B., Maxa, S.,& Sanders, M.
(2015) Typographic Design: Form and Communication. Hoboken, New Jersey: John Wiley & Sons, inc.

Fig 2.7 Why fonts matter

Reference: Hyndman, S. (2016) Why fonts matter. Vauxhall bridge road, London Virgin books, an imprint of Ebury publishing